Elevating Smell Good's brand identity, I revitalized their visual presence. By designing new logos, typography, and color palette, I created a cohesive and captivating aesthetic. Additionally, I crafted stunning fragrance bottle and box packaging, along with a visual concept for a potential candle product. Experience the transformative power of design as Smell Good's essence is beautifully captured in every detail, leaving a lasting impression on fragrance enthusiasts.
Role and Responsibility: Product Design, Graphic Design, Creative + Art Direction
Embarking on a logo brand identity project for Olive + Bone, I amplified their brand presence to new heights. By designing both a primary and secondary logo, I captured the essence of their bed linen company with visual finesse. To provide a comprehensive understanding of logo implementation, I showcased their logos across various media platforms, including catalogues, social media platforms, and product shots. Witness the versatility of their brand identity as it seamlessly integrates into different visual contexts, leaving a lasting impression on their target audience.
Role and Responsibility: Graphic Design, Creative Direction + Art Direction
Infused with the vibrant spirit of Jamaican language and culture, I had the privilege of digitally product designing the truck trolley for Magnum, the iconic tonic wine brand. With meticulous attention to detail, I ensured that the essence of Magnum shines through in every aspect of the design. Employing a captivating collaged sticker effect, I brought together the diverse elements of Jamaican patois language, celebrating its rich heritage. The design embraces Jamaican color gradients, captivating the eyes and immersing onlookers in the lively atmosphere of the island. Experience the fusion of design and cultural pride as Magnum's truck trolley becomes a moving canvas, spreading the unique flavor of Jamaica to all who encounter it.
Role and Responsibility: Product Design, Graphic Design, Creative + Art Direction
When the SB LIVE podcast approached me to design their brand identity for their highly anticipated first season, I embarked on a creative journey to capture the essence of a Saturday night live show with a contemporary twist. Drawing inspiration from the vibrant energy of neon blue lights, I crafted a unique and captivating brand identity that exudes a dynamic and electrifying aura. Redesigning their logos and creating eye-catching social media assets for platforms like YouTube, Instagram, and TikTok, I ensured that every visual element reflects the high aesthetic standard of the podcast. Immerse yourself in the world of SB LIVE, where creativity meets Saturday night excitement, and join the audience as they experience a podcast like no other.
Role and Responsibility: Graphic Design, Brand Identity Research, Creative + Art Direction
With a passion for celebrating diverse beauty and an underlying theme of architectural material, Igor Hair entrusted me to design a playful sticker pack that reflects their core values. Embracing these values, I meticulously crafted bold and vibrant designs, bursting with colors that empower their clients and customers to forever align themselves with the brand. This sticker pack serves as a creative and expressive tool, allowing individuals to add a touch of Igor Hair's uniqueness and style to their everyday lives. Experience the joy of self-expression as these dynamic stickers become a symbol of inclusivity and architectural inspiration.
Role and Responsibility: Graphic Design, Brand Identity Research, Creative + Art Direction